Proportion that think they see unlabelled generative AI news content each week

The proportion who think they regularly see unlabelled generative AI news content each week is typically low, but varies by country.

AI_news_suspected. How often, if at all, do you read, watch, or listen to a news story and suspect that it might have been made entirely or partly using generative AI – even though it was not labelled as such? Base: Total sample in each country ≈ 2,000.
Source: Generative AI and news report 2025: How people think about AI’s role in journalism and society

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Reuters