Most value the unique expertise of individual journalists, but the generally untrusting see it as less important
Percentage who say it is ‘very’ or ‘extremely’ important to know about reporters’ expertise
Importance of knowing journalist expertise (extremely or very important)
IMPTKNOW_EXPERTISE. When you decide which outlets to get news from, how important is it for you to know each of the following? What expertise their reporters have on the subjects they are covering. TRUST_LEVELS. Respondents assigned to categories based on the number of news brands trusted 'somewhat' or 'completely’. Base: Generally untrusting/Overall/Generally trusting: Brazil = 483/2,050/525, India = 549/2,015/520, UK= 522/2,000/549, US = 501/1,987/451. Note: Responses of ‘somewhat important’, ‘not important at all’, and ‘haven’t thought about it’ are excluded.