Indonesia: Advertising channels that capture attention among luxury and budget travellers
Thinking about your next travel or holiday related purchase, if you were a travel/holiday provider where would you advertise to catch your attention? (% of Indonesian adults planning to take domestic/ international holiday in the next 12 months)
Chart shows top 11 options | % does not add to 100 due to multiple responses
Luxury travellers: Those who tend to fly business/first class and stay in five-star accommodation
Budget travellers: Those who set a budget and try not to exceed it
Luxury travellers: Those who tend to fly business/first class and stay in five-star accommodation
Budget travellers: Those who set a budget and try not to exceed it
