Advertisers’ Perception of TV/Video Sources in Media Planning

Share of respondents who consider each a “must buy”

(Please use a modern browser to see the interactive version of this visualization)

Source: Advertiser Perceptions/IAB “Digital Video Ad Spend & Strategy Report,” April 2024; note: fielded online Feb. 15-Mar. 1, 2024, among verified industry leaders involved in recommending, specifying or approving advertising spend in digital video, spent at least $1M on advertising in 2023 and work at agencies or directly for a brand marketer (n=364)