2024: Bumble's Index score fell by six points after the rebrand and anti-celibacy ads

Index: Average of Impression, Value, Quality, Reputation, Satisfaction, and Recommend scores of Bumble.

Figure is based on 8-week moving average among US adults aware (only current and former customers) of the brand

Average daily volume of 1,715-1,853 US adults
YouGov 2022
YouGov BrandIndex | March 1, 2024 - December 31, 2024