Value for money
59
Low prices
52
Mobile internet/data network coverage
49
Network coverage for calls and texts
43
Whether they offer free roaming
29
Tariff length
29
Good rewards/benefits
25
Customer services/technical support available
20
Recommendation from friends/ family
17
The availability of the handset I want (if applicable)
14
Free minutes/ texts to other countries
14
Having other services with the network
11
Being able to pay for more of the handset upfront (if applicable)
7
Convenience of store location(s)
7
Other
2
Don't know
2