Referral traffic from X and Instagram to news websites has declined even further in 2024

Number of referrals to news and media websites in the Chartbeat network.
Traffic from X has declined 50% and traffic to Instagram has declined 27% in the last two years.

Source: Data analytics company Chartbeat using aggregated data from 1,899 news and media websites (30% North America, 30% Europe, and 40% rest of the world).

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Reuters