Ad Spend on Meta platforms by State: Kamala Harris' Campaign

Ahead of the 2024 US presidential election, many states where Harris' campaign was estimated to have spent the most money on Facebook and Instagram ads were swing states.

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The campaign's ad spend was estimated by averaging ad costs from July 21 to Oct. 30, 2024, and adjusting for the percentage of people in each region who saw the ads.

Chart: Pooja ChaudhuriSource: Meta Ad LibraryGet the dataCreated with Datawrapper