Percentage point difference between UK journalists who say their main news outlet plans to increase vs decrease their AI usage

Journalists overwhelmingly think that their main news outlet will increase AI integration, especially those who work for publicly owned media and conglomerates.

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outlet_ai_plans. Overall, what are your main news outlet's plans for future AI integration? media_outlet. How would you describe the background of the main outlet you work for? independence. Which of these, if any, larger media conglomerates is the main news outlet you work for a part of? ownership_newsroom. What is the ownership structure of the main news outlet you work for? Base: Overall = 449, Broadcaster = 45, Newspaper = 82, Magazine = 162, Internet native = 129, Conglomerate = 209, Independent = 160, Publicly owned media = 48, Private/commercial media = 344.

Source: 'AI adoption by UK journalists and their newsrooms: Surveying applications, approaches, and attitudes', published in November 2025.