Publishers will be putting more effort into TikTok and less into Facebook and Twitter

Data from a survey of 303 media leaders in 53 countries for 'Journalism, media and technology trends and predictions 2023'.

Q9. When it comes to distribution and engagement via third-party platforms, will you be putting more or less effort into the following platforms in the coming year. Note: Numbers shown represent those who say they will put more effort, minus those who say they will put less effort. N=275.

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Reuters