Ad Awareness and Current Customer for 2024

Current Customer: "Which brands have you recently purchased?" Advertising Awareness: "Which of the following brands have you seen an advertisement for in the past two weeks?" (% of adults who selected Airbnb, Booking.com, Hilton or VRBO)

YouGov 2022
YouGov BrandIndex | Jan. 1-Dec. 3, 2024 Embed