Tale of the Olympic trials

Hosting the Olympic trials — particularly figure skating, gymnastics, swimming, track and field, and wrestling — typically drives significant lodging revenue, which is a primary source of funding for most destination marketing organizations. Here’s how some of those markets fared during the recent round of trials compared to the same period in 2019, according to data provided by STR, a division of CoStar Group that provides market data on the hotel industry.

Note: Events listed are Olympic team trials unless otherwise noted.
#During the comparable dates in 2019, Nashville hosted an international boat show, a Willie Nelson concert and a sold-out Bob Seger show.
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