Number of mentions of individuals in each country

Attention for news-related creators is 15 times higher in Kenya than in the Netherlands.

Q12_Social_sources_open. You said that you pay attention to creators/personalities that mostly focus on the news/occasionally focus on news/mainstream or other news brands and their journalists in [platform]. Can you name any of the accounts you follow or pay attention to? Please name up to three. Base: Total sample in each country ≈ 2000.

Note: Counts based on references to individuals that were mentioned three or more times across the 2024 and 2025 surveys. In 2025, for each actor they paid attention to on social media, respondents were asked about their attention on a random platform they used in order to aid recall. In countries marked with * the mention count is only from one year (2025) as the question was not asked in 2024. Mentions rounded to the nearest ten.

Get the data Embed
Reuters