How useful consumers across markets find social media influencers for information on fitness

How useful, if at all, do you think that social media influencers are as sources of information on the following topics? Please select one option for each row.Displaying results for fitness/exercise (% of respondents from each market)

Net: Useful: either very useful or somewhat useful
Net: Not useful: either not very useful or not at all useful
YouGov 2022
YouGov Surveys: Serviced | May 2024