Dislike Counts Wouldn't Greatly Strengthen YouTube Premium Lure

Respondents were asked if a dislike count feature would make subscribing to YouTube Premium more attractive

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Source: YouGov Direct

NOTE: DATA FIELDED 1/4/22; Q: "To what extent, if any, would you consider paying for YouTube Premium if being able to see dislike counts on videos was a perk?" (BASE: 892 U.S. ADULTS AGE 18+ WHO USE YOUTUBE AND CURRENTLY DO NOT SUBSCRIBE TO YOUTUBE PREMIUM)