One Small Move by Investors, One Big Gain for PE

Private equity could gain $240 billion in assets from U.S. investors shifting just one percent of total equity holdings to the industry.

Type	Total equity	PE AUM Growth*
Endowments and foundations	$1.2 trillion $1.2 trillion	$12 billion
Pension funds	$4.9 trillion $4.9 trillion	$49 billion
Insurance companies and non-financial businesses	$3.0 trillion $3.0 trillion	$30 billion
Households	$14.9 trillion $14.9 trillion	$149 billion
Total	$24.0 trillion $24.0 trillion	$240 billion

*Based on 1% increase