SVT News (public TV)
77%
11%
12%
SR News (public radio)
76%
12%
12%
Regional or local newspaper
71%
18%
11%
Dagens Industri
69%
21%
10%
Dagens Nyheter
67%
19%
15%
Svenska Dagbladet
67%
20%
14%
TV4 News
64%
21%
15%
Aftonbladet
51%
22%
28%
Expressen
50%
23%
27%
Ledarsidorna
49%
31%
20%
Nyheter 24
45%
29%
26%
Nyheter Idag
41%
33%
26%
Samhällsnytt
41%
31%
29%
Nya Tider
26%
26%
48%
Fria Tider
26%
24%
51%
Trust = % scored 6-10 on 10-point scale. Don’t trust = 0-4, Neither = 5. Those that haven’t heard of each brand were excluded. Only the above brands were included in the survey so this should not be treated as a list of the most trusted brands.