Share of Savings Account Openings by Affluency Segment
Mass Market
Data reflects Q2 2026. ยน JD Power defines wealth categories for banking as Mass Market (income <$150,000 and investable assets <$100,000); Mass Affluent (income of $150,000+ and investable assets <$250,000 or income <$150,000 and investable assets of $100,000+); and Affluent (income of $150,000+ and investable assets of $250,000+).
Chart: Charts and graphs extracted from this content for use by the media must be accompanied by a statement identifying JD Power as the publisher and the study from which it originated as the source. No advertising, commercial, or other promotional use can be made of the information in this content or JD Power survey results without the express prior written consent of JD Power
