Without fans in attendance, sponsors are missing the opportunity for hundreds of thousands of fans to view their branding during the season. The figures below estimate the in-venue exposure value lost by a sponsor occupying ribbon board, billboard, tunnel cover and naming rights signage during the 2020 season compared to last season.
Read as: An Arizona Cardinals sponsor activating on the four observed assets is projected to lose over $87,700 in exposure value if fans are unable to attend games in 2020.