Subscription is now considered the most important revenue stream, ahead of ads
Data from a survey of 234 media leaders in 43 countries for 'Journalism, media and technology trends and predictions 2021'.
Q6. Which of the following digital revenue streams are likely to be important or very important for your company in 2021? - choose all that apply. Dec 2020 N=217, Dec 2018 N=169. * Other = selling technology, content syndication, government support.