9.6
11.6
3.4
35.8
44.5
14.2
29.0
43.9
15.4
44.2
47.2
33.8
Buzz
Impression
Value
Consideration
Buzz: Over the past two weeks, which of the following brands have you heard something POSITIVE/ NEGATIVE about (whether in the news, through advertising, or talking to friends and family)?

Impression: Which of the following brands do you have a generally POSITIVE/NEGATIVE feeling about?

Value: Which of the following brands do you think represents GOOD/POOR VALUE FOR MONEY?

Consideration: When you are in the market next to make a purchase, which brands would you consider?