Hotel Price Comparison: Here's Where the Price Difference Is Highest During and After Fashion Week
About the study
For this study, the BSBI School of Business and Innovation analysed the Fashion Weeks in Berlin, Milan and Paris with regard to travel costs, accommodation prices and event offerings. The analysis covered the Men’s Spring/Summer 2027 Fashion Weeks in Milan (19–23 June 2026) and Paris (23–28 June 2026), as well as Berlin Fashion Week Spring/Summer 2027 (2–5 July 2026). For the collection of flight, rail and hotel data, one day before and one day after each Fashion Week were included as arrival and departure days. The flight analysis examined return flights from Hamburg, Berlin, Munich, Cologne, Stuttgart, Frankfurt am Main and Düsseldorf to the respective Fashion Week destinations. The analysis considered fares for one adult traveller including hand luggage. Data were collected via booking.com and based on the fastest available connections using standard fare options. The rail analysis examined the cheapest available return journeys operated by Deutsche Bahn between the selected German cities and the Fashion Week destinations. Only long-distance services in second class without seat reservations for one adult traveller were included. For the hotel analysis, available accommodation listed on booking.com in each city centre was examined. The analysis considered a stay for one adult in a single room. Because the Fashion Weeks differed in duration, average accommodation costs per night were calculated to ensure comparability. In addition, hotel prices were collected again two weeks after each Fashion Week to assess potential event-related pricing effects. BSBI also analysed the official programmes of the respective Fashion Weeks. In total, 213 events were categorised and evaluated, including runway shows, presentations, emerging designer showcases and side events. In addition, matcha drink prices near selected Fashion Week locations were examined. Five venues or venue areas were selected in each city, and prices from the nearest cafés or matcha providers were recorded. Average prices were then calculated for each Fashion Week destination. The survey period for data collection was from June 2–4 to June 16, 2026.
For this study, the BSBI School of Business and Innovation analysed the Fashion Weeks in Berlin, Milan and Paris with regard to travel costs, accommodation prices and event offerings. The analysis covered the Men’s Spring/Summer 2027 Fashion Weeks in Milan (19–23 June 2026) and Paris (23–28 June 2026), as well as Berlin Fashion Week Spring/Summer 2027 (2–5 July 2026). For the collection of flight, rail and hotel data, one day before and one day after each Fashion Week were included as arrival and departure days. The flight analysis examined return flights from Hamburg, Berlin, Munich, Cologne, Stuttgart, Frankfurt am Main and Düsseldorf to the respective Fashion Week destinations. The analysis considered fares for one adult traveller including hand luggage. Data were collected via booking.com and based on the fastest available connections using standard fare options. The rail analysis examined the cheapest available return journeys operated by Deutsche Bahn between the selected German cities and the Fashion Week destinations. Only long-distance services in second class without seat reservations for one adult traveller were included. For the hotel analysis, available accommodation listed on booking.com in each city centre was examined. The analysis considered a stay for one adult in a single room. Because the Fashion Weeks differed in duration, average accommodation costs per night were calculated to ensure comparability. In addition, hotel prices were collected again two weeks after each Fashion Week to assess potential event-related pricing effects. BSBI also analysed the official programmes of the respective Fashion Weeks. In total, 213 events were categorised and evaluated, including runway shows, presentations, emerging designer showcases and side events. In addition, matcha drink prices near selected Fashion Week locations were examined. Five venues or venue areas were selected in each city, and prices from the nearest cafés or matcha providers were recorded. Average prices were then calculated for each Fashion Week destination. The survey period for data collection was from June 2–4 to June 16, 2026.