Purchasing factor rank1 | Average customer rank all brands surveyed2 | Purchasing Criteria by Channel | |||
---|---|---|---|---|---|
Online | FDM3 | Pet Specialty | NHP4 | ||
1 | Quality | Quality | Quality | Quality | Quality |
2 | Healthy & nutrition | Health & nutrition | Health & nutrition | Health & nutrition | Health & nutrition |
3 | Ingredients | Ingredients | Price | Ingredients | Ingredients |
4 | Price | Price | Taste or pet preference | Taste or pet preference | Natural |
5 | Taste or pet preference | Taste or pet preference | Ingredients | Price | Taste or pet preference |
6 | Natural | Natural | Natural | Natural | No Byproducts |
7 | Preferred brand | Preferred brand | Preferred brand | Freshness | Price |
8 | Freshness | Grain free | Freshness | No Byproducts | Freshness |
9 | No Byproducts | No Byproducts | On Sale | Preferred brand | Grain free |
10 | Grain free | Freshness | No Byproducts | Grain free | Variety |