Purchasing factor rank1 Average customer rank all brands surveyed2 Purchasing Criteria by Channel
    Online FDM3 Pet Specialty NHP4
1QualityQualityQualityQualityQuality
2Healthy & nutritionHealth & nutritionHealth & nutritionHealth & nutritionHealth & nutrition
3IngredientsIngredientsPriceIngredientsIngredients
4PricePriceTaste or pet preferenceTaste or pet preferenceNatural
5Taste or pet preferenceTaste or pet preferenceIngredientsPriceTaste or pet preference
6NaturalNaturalNaturalNaturalNo Byproducts
7Preferred brandPreferred brandPreferred brandFreshnessPrice
8FreshnessGrain freeFreshnessNo ByproductsFreshness
9No ByproductsNo ByproductsOn SalePreferred brandGrain free
10Grain freeFreshnessNo ByproductsGrain freeVariety