Stock market performance and brand sentiment for select companies
Survey of 811 U.S. workers conducted May 2025
A scatter plot showing stock market performance versus brand sentiment for select companies, based on a survey of 811 U.S. workers conducted in May 2025. Salesforce shows high positive brand sentiment with a stock return of approximately +200%. Verizon and PayPal exhibit neutral stock performance with lower brand sentiment. IBM and Alphabet (Google) are positioned higher for stock returns alongside HP and Atlassian.