Axios Harris poll culture rankings for select companies
Survey of U.S. adults conducted 2019-2023
PatagoniaSamsungUSAACostcoJohn Deere
Line chart showing select companies' culture rankings in the Axios Harris poll from 2019 to 2023. Patagonia, Samsung, USAA, Costco, and John Deere were the top five in 2023, but not always in previous years. In 2019, John Deere had the highest score of the five at 83 and Costco had the lowest at 78. In 2023, Costco scored the highest with 84, and Samsung scored the lowest, at 82.5. Patagonia ranked highest overall amongst all categories in the 2023 poll but was third for culture.