| Ages in 2024 Birth years | 18 - 26 2006 - 1998 | 27-43 1997 - 1981 | 44 - 59 1980 - 1965 | 60 - 78 1964 - 1946 |
|---|---|---|---|---|
| Total online spend | $10.6b | $22.1b | $17.5b | $12.5b |
| YoY change in online spend | -11% | -2% | +1% | +7% |
| Average basket size for online spend | $80 | $95 | $110 | $109 |
| YoY change in basket size | -6% | -6% | -5% | -3% |
