Value and Consideration for discount stores

Consideration: "When you are in teh market next to purchase goods (e.g. groceries, clothing, over-the-counter or prescription drugs, home furnishings), from which of the following would you consider purchasing?" (% US adults)
Value: "Which of the following brands do you think represents GOOD/POOR VALUE FOR MONEY?" (US adults net score)
YouGov 2022
YouGov BrandIndex | November 21, 2024 - February 20, 2025 Embed Download image