Change in Spending to Align to New Nutritional Guidelines
Based on November 2025 Buy Rate
Serving Size assumes 2,000 calorie level for 30 days, median serving size for ranges; assumes only consuming ounces of cooked meat for protein guidelines to obtain the highest of buy rate changes; Assumes no changes to Dairy serving size of yogurt and cheese. Per Person calculations are the following products’ Buy Rates for 11/1/25 – 11/30/25 divided by the average HH Size of HHs purchasing that product group: Protein = Meat Department; Dairy = Cheese, Milk, Cream, & Milk Substitutes, Yogurt & Yogurt Drinks Major Categories; Fruits = Fresh Fruits, Canned Fruits, Frozen Fruits, Dried Fruit & Fruits Snacks Major Categories; Vegetables = Fresh Vegetables, Canned Vegetables, Frozen Vegetables, Dry Beans, Lentils, Peas, Beans, Legumes Major Categories; Grains = Barley, Bulk & Bagged Rice, Corn Meal & Polenta, Quinoa Major Categories OR Hot Cereal, Packaged or In-Store Bakery Grain Bread or Wheat Bread, Wheat Crackers, Whole Wheat Noodles Categories OR Packaged or In-Store Bakery Whole Wheat Tortillas Subcategories; Fats = Oil & Shortening, Butter & Margarine Major Categories
Source: Numerator | https://www.dietaryguidelines.gov/sites/default/files/2020-12/Dietary_Guidelines_for_Americans_2020-2025.pdf; https://cdn.realfood.gov/Daily%20Serving%20Sizes.pdf