Proportion of UK journalists who have perceived AI being used (other than by themselves) for each task in the main news outlet they work for

Journalists are much more likely to have observed AI used for language processing than for video generation at their main news outlet.

spec_nr_use. Excluding your own use, for which of the following tasks is AI used in the main news outlet you work for? Base: Journalists that work in one main newsroom = 854. Note: 28% of respondents said they don't know whether AI is being used for specific tasks in the main news outlet they work for.
Source: 'AI adoption by UK journalists and their newsrooms: Surveying applications, approaches, and attitudes', published in November 2025.

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Reuters