What drives M&S Clothing customers? Quality and trust lead over price
Thinking about the last time you purchased clothes, accessories or shoes what most motivated your choice of where to shop? Please select one option only. (% of GB adults)
Current Customers of M&S
All GB adults
Best quality products
23
16
Widest range of products
15
11
I trust the company I used
13
9
Cheapest prices overall
11
19
Best special offers
10
13
I'm used to it, can't be bothered/don't want to change