Challenger brands

	Financial services
Venue Teams	SoFi Stadium NFL Los Angeles Rams, NFL Los Angeles Chargers
No. of years	20 20
Start	2020
Brand's market share^	N/A N/A

	Insurance
Venue Teams	Globe Life Field MLB Texas Rangers
No. of years	28 28
Start	2020
Brand's market share^	0% 0%

	Telecom
Venue Teams	T-Mobile Arena NHL Vegas Golden Knights
No. of years	10 10
Start	2016
Brand's market share^	18% 18%

	Automotive
Venue Teams	Audi Field MLS D.C. United
No. of years	10 10
Start	2017
Brand's market share^	11% 11%

	Food & beverage
Venue Teams	Smoothie King Center NBA New Orleans Pelicans
No. of years	10 10
Start	2014
Brand's market share^	8% 8%

	Retail
Venue Teams	PPG Paints Arena NHL Pittsburgh Penguins
No. of years	20 20
Start	2016
Brand's market share^	N/A N/A

	Technology
Venue Teams	Avaya Stadium MLS San Jose Earthquakes
No. of years	10 10
Start	2014
Brand's market share^	10% 10%

	Airline
Venue Teams	Allegiant Stadium NFL Las Vegas Raiders
No. of years	N/A N/A
Start	2020
Brand's market share^	2% 2%

	Venue Teams	No. of years	Start	Brand's market share^
Financial services	SoFi Stadium NFL Los Angeles Rams, NFL Los Angeles Chargers	20 20	2020	N/A N/A
Insurance	Globe Life Field MLB Texas Rangers	28 28	2020	0% 0%
Telecom	T-Mobile Arena NHL Vegas Golden Knights	10 10	2016	18% 18%
Automotive	Audi Field MLS D.C. United	10 10	2017	11% 11%
Food & beverage	Smoothie King Center NBA New Orleans Pelicans	10 10	2014	8% 8%
Retail	PPG Paints Arena NHL Pittsburgh Penguins	20 20	2016	N/A N/A
Technology	Avaya Stadium MLS San Jose Earthquakes	10 10	2014	10% 10%
Airline	Allegiant Stadium NFL Las Vegas Raiders	N/A N/A	2020	2% 2%