% of Spend on Premium Tier Private Label Products

Total CPG & General Merchandise | % of Private Label Spend | Latest 12 Months Ending 3/31/2025

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Source: Numerator | Tiers determined by Premium rating based on question below. Brands were segmented by thirds. Q. Compared to other brands in [category], how would you rate [brand] products on each of the following attributes? Premium… A. Better