Nearly 70% of pulse chasers have spent up to Rp 600,000 on trendy, impulse purchases in the last 12 months

Question: Thinking about the items you purchased in the last 12 months, what is the maximum amount you have spent on trendy or impulse purchases, or on acquiring something newly launched? (% of pulse chasers)

YouGov 2022
YouGov Surveys - Serviced | 26-30 September 2024 | Indonesia