Frequency of Trying New Brands

% of Millennial Respondents

Chart showcasing the % of Millennials who will try new brands in categories they already have a favorite in compared to Total US. Millennials are very frequently and occasionally trying new brands compared to the Total US.

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Q. How often do you try new brands in categories where you already have a favorite?

Source: Numerator Generations Verified Voices Survey (July 2025) | N=2,548