Proportion of people using each platform
Table with 3 columns and 9 rows.
2024 use for any purpose
UK
USA
Facebook
63%
63%
63%
61%
61%
61%
YouTube
53%
53%
53%
60%
60%
60%
Instagram
38%
38%
38%
36%
36%
36%
X (formerly Twitter)
25%
25%
25%
25%
25%
25%
LinkedIn
15%
15%
15%
14%
14%
14%
TikTok
15%
15%
15%
23%
23%
23%
Threads
3%
3%
3%
5%
5%
5%
Bluesky
1%
1%
1%
2%
2%
2%
Mastodon
1%
1%
1%
2%
2%
2%