Those who say news organisations are not doing well at transparency efforts are also less likely to say these efforts would likely increase their trust

Percentage who say they are 'much' or 'somewhat more likely to trust' news organisations that do each of the following things among those who say they are doing well versus not well

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TRANS_TRUST. Are you more or less likely to trust news organisations that do each of the following? TRANS_JOB. In your opinion, how well, if at all, do you think news organisations in your country in general are doing when it comes to how they… Base: Varies by country as a proportion of the full sample: Brazil = 2,000, India = 2,050, UK = 2,179, US = 2,000. Note: 'Well' includes those who say news organisations are doing 'very' or 'fairly well' at each and 'not well' includes those who say news organisation are doing 'not very' or 'not at all well'.

Source: 'Strategies for Building Trust in News.' A report published by the Reuters Institute in September 2023.