Digital category on the rise

Consumers are spending more on digital categories while recreational spending drops

−35%

−30%

−25%

−20%

−15%

−10%

−5%

0%

5%

10%

15%

20%

25%

Mobile data

23%

Home internet subscribtion

18%

E-learning subscription

11%

Movie streaming subscription

9%

Online games

8%

Shopping for self/family

−20%

Giving THR to domestic helper/driver

−21%

Gifting for family

−26%

Gifting for friend

−30%

Leisure travelling

−37%

Data varied between affluent and middle class consumers