Line chart showing the percentage change in advertising growth for the U.S. and globally from 2000 to 2028, with 2023 to 2028 projected. In 2000, the U.S. was +10% and global was +11.1%. In 2001, both experienced a decline and dropped to -6.8% and -4%, respectively. Both steadily grew from there, but dropped below -10% in 2009. They then stayed above 0% until 2020 where both had a sharp decline to below -1%. In 2021, the U.S. grew to +24.8% and global at +29%. In 2022, growth slowed down to +5.7% for U.S. and +6.4% for global. Steady growth at around +4% to +6% is projected from 2023 to 2028.