Kids TV Primetime Viewership 2017-22 Index Chart

How to read: The base year is assigned a value of 100. In the years that follow, percentage increases in audience see the index number rise above 100, declines see the index value below 100. For 2022, the Disney Channel has an index of 17, meaning its primetime audience is 83% below that of 2017.

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Source: Nielsen NPM (Total Audience); Variety Intelligence Platform Analysis
Primetime audience calculated as Live+7 (those watching within 7 days of content airing) for first 50 weeks of each year, and Live+SD (watching within the same calendar day as content airing); Primetime defined as Mon-Sat 8 P.M.-11 P.M., Sun 7 P.M.-11 P.M.