Younger Demos More Open to Eventually Paying for Podcasts

Podcast listeners were asked if they'd pay for a podcast within the next 12 months

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Source: YouGov

Note: *sample size between 50 and 100; Data fielded 1/18-2/3/22; 18+ "n"=749, 18-24=93, 25-34=188, 35-44=149, 45-54=77, 55+=242 (all samples composed of u.s. consumers who said they listen to podcasts); bars may not add up to 100 due to rounding; Q: How likely, if at all, would you be to pay or donate money to access/listen to a podcast in the next 12 months?