What types of products, if at all, have you purchased through social media?
Clothing and accessories
47
Beauty and personal care
37
Electronics and gadgets
28
Home decor and furniture
26
Food and beverages
20
Fitness and wellness products
17
Digital products (e.g., e-books, online courses)
16
What influences your decision to buy a product on social media?
Discounts or special promotions
49
Reviews and ratings
41
Convenience
30
Unique products
30
Friends’ or family recommendations
24
Brand reputation
23
Influencer or celebrity recommendations
11