20%
22%
24%
26%
28%
30%
32%
34%
36%
38%
40%
42%
44%
46%
48%
All US consumers 18+ years old
+16%
Holding back before the pandemic.|
Holding back from making purchases NOW|
20%
22%
24%
26%
28%
30%
32%
34%
36%
38%
40%
42%
44%
46%
48%
Income 100k+
+20%
Income 50k-100k
+18%
Income under 50k
+13%
20%
22%
24%
26%
28%
30%
32%
34%
36%
38%
40%
42%
44%
46%
48%
Urban
+24%
Suburban
+13%
Rural
+11%