Thinking about gathering information before booking a hotel, what are your preferred methods of conducting pre-purchase research? (% of global consumers)
All | 57 | 44 | 39 | 28 | 20 | 15 |
---|---|---|---|---|---|---|
GB | 73 | 47 | 41 | 19 | 19 | 5 |
Singapore | 69 | 51 | 37 | 42 | 25 | 15 |
Italy | 68 | 35 | 28 | 25 | 15 | 10 |
Spain | 64 | 35 | 43 | 26 | 17 | 12 |
China | 61 | 39 | 28 | 42 | 20 | 21 |
Canada | 59 | 47 | 43 | 25 | 17 | 13 |
Indonesia | 58 | 49 | 20 | 50 | 23 | 25 |
Australia | 57 | 45 | 45 | 25 | 22 | 17 |
US | 56 | 50 | 40 | 19 | 17 | 11 |
Hong Kong | 54 | 49 | 45 | 40 | 20 | 17 |
Sweden | 53 | 36 | 49 | 12 | 21 | 12 |
Denmark | 53 | 43 | 42 | 14 | 13 | 13 |
Mexico | 52 | 37 | 45 | 36 | 21 | 26 |
France | 50 | 39 | 47 | 16 | 15 | 9 |
India | 49 | 50 | 30 | 49 | 33 | 23 |
Poland | 47 | 45 | 44 | 22 | 21 | 14 |
UAE | 44 | 43 | 32 | 42 | 34 | 27 |
Germany | 43 | 40 | 37 | 16 | 14 | 13 |