Unauthorized Deepfakes Replicating Celebrity Likenesses vs. All Generative Content Created

Showing total number of pieces of generative content* detected online against the number of talent deepfakes** detected

Source: Vermillio, September 2024; Chart: Variety Intelligence Platform; Note: Portions of the internet scanned for generative content and deepfakes include the open web and closed platform services (web and app) and exclude private email and messaging accounts; *Gen AI Creations include all AI-generated content output from AI generator tools or models (e.g., OpenAI's DALL-E, Stable Diffusion) across any modality (e.g., text, image, voice, video) that was detected by Vermillio systems, including any content that does and does not contain talent likeness/IP; **Talent Deepfakes include only deepfakes replicating a specific celebrity likeness (e.g., a video overlaying a famous face and voice onto another person in the video)