Females are slightly more likely than males to wear band merchandise at a live music concert

Reflecting on your experiences in the past 12 months, how often, if ever, have you dressed up or worn specific outfits, merchandise, or accessories (like band merchandise or costumes) to live music concerts? (% of 347 US adults who say have attended a live music concert in the past 12 months )

YouGov 2022
YouGov Surveys: Serviced - Aug 9-10, 2023