Value increase vs. traffic increase

When we sort vehicles by web traffic over an 8 month period and compare their values from one edition of Hagerty Price Guide to the next, we see that vehicles with a significant increase in web traffic always increase in value more than those with little or no increase. The gap widens as the magnitude of the 8-month traffic increase gets larger.

Control Group defined as all generations without a traffic increase of the specified magnitude (2018-2019).
Chart: Adam Wilcox