Proportion that say they have seen an AI-generated answer in response to a search query in the last week

On average across six countries, 54% say they have seen AI-generated answers in response to search queries on sites like Google or Bing in the last week, but 19% are unsure.

AI_search. Thinking about when you have used search engines (e.g. Google) ... Have you seen any AI-generated answers in response to your search queries in the last week? Base: Total sample across Argentina, Denmark, France, Japan, the UK, the USA = 12,217.
Source: Generative AI and news report 2025: How people think about AI’s role in journalism and society

Get the data Embed
Reuters