UK ad spend in 2023 totalled £36.6bn 

Pie chart shows ad spend in millions £. *Online display total excludes publisher and broadcaster online display to avoid double counting

Search
14,705
Online display*
11,020
TV
4,900
Out of home
1,295
Online classified
1,081
Direct mail
957
National newsbrands
774
Radio
716
Magazine brands
503
Regional newsbrands
454
Cinema
220
Search
Online display*
TV
Out of home
Online classified
Direct mail
National newsbrands
Radio
Magazine brands
Regional newsbrands
Cinema
Chart: Press Gazette Source: AA/WARCGet the data