Older consumers most likely to support local businesses and be concerned that big businesses are driving them out

(showing % agree of all consumers in APAC)

All

18-24

25-34

35-44

45-54

55+

49%

43%

47%

52%

59%

51%

46%

49%

55%

56%

49%

54%

60%

61%

I feel bad for small businesses being driven out by online worldwide companies/ multinational companies

I prefer to shop at local businesses

I make an effort to support local businesses