Older consumers most likely to support local businesses and be concerned that big businesses are driving them out
(showing % agree of all consumers in APAC)
All
18-24
25-34
35-44
45-54
55+
49%
43%
47%
52%
52%
59%
51%
46%
49%
55%
55%
55%
56%
49%
54%
60%
61%
61%
I feel bad for small businesses being driven out by online worldwide companies/ multinational companies
I prefer to shop at local businesses
I make an effort to support local businesses