Gen
X / Baby boomers / Matures (born 1978 or earlier)
Gen
Z / Millennials (born 1979-2010)
General
population 12+
40%
42%
44%
46%
48%
50%
52%
54%
56%
58%
60%
62%
64%
66%
68%
70%
72%
74%
76%
78%
80%
Auto racing
45%
69%
54%
NHL
46%
68%
54%
NCAA FB
46%
66%
54%
MLB
47%
68%
54%
NFL
49%
68%
54%
NCAA BB
51%
69%
54%
NBA
61%
75%
54%
MLS
64%
77%
54%